Elsie joins Colour Creatives team at Goldwell Global Creative Awards

Following repeat international victories at Goldwell’s Global Zoom competitions, including Gold and Silver accolades in 2018 and a Stylists’ Favourite pick in 2017, Tony Wood Hair colour specialist Elsie is sustaining the success for 2020, having scored a spot on the Colour Creatives team for the freshly-rebranded Goldwell Global Creative Awards.

A glimpse of Elsie’s work:

She’ll be producing a look to be photographed and sent to the judges and, if her submission makes the finals, Elsie will be invited to the Global Creative Awards event to recreate the hairstyle as part of one of Goldwell’s famously vibrant showcases.

This will be Elsie’s first time on the other side of the camera, having featured as Lydia’s model in her 2017 submission!

Until now, Goldwell’s annual international contest has been anchored around a trend-driven concept — ‘REMIX’ in 2019, for example, and ‘ELEMENTAL’ in 2018. For 2020, the thematic floodgates are wide open and entrants are free to let their creativity flow.

Kao Salon’s John Moroney said: “Today’s stylists want to show their own creativity and not ‘copy/paste’ someone else’s inspiration. We believe that now is the time to take the chance to show the world what a true creative does: imagine, create, and inspire. And now, we want to celebrate that. They have the talent, we have the stage for them.”

Watch the event announcement video below: