Tony Wood Hair and Dyson: creating hair for the catwalk

In September 2017, Dyson asked us to create beautiful hair for their ‘On Trend’ catwalk show at the Westfield shopping centre in London. We took our stylists up to the capital and, over the course of six days, our team led the way on 38 shows, using the Dyson Supersonic hair dryer and products from KMS and Goldwell.

Being a Dyson-affiliated salon and having Supersonics at Tony Wood Hair was already exciting enough, so we were ecstatic to be able to really showcase what our stylists at Tony Wood Hair can do on a huge project like this, both behind the scenes and on the public blow-dry bars beside the catwalk.

The Supersonic really lends itself to big shows like this — magnetic nozzles, diffusers, and concentrators are especially useful for shaving seconds off of on-the-fly restyles while each show goes on.

We can’t wait to give the Tony Wood Hair team more opportunities like this in the future — it goes without saying that working with Dyson on this event was one of our biggest highlights of 2017.